![]() Tractive also has an associated app that not only allows you to track your dog’s location at any time, but also measure distances and performance and be notified if it leaves a safe area or enters a forbidden area. In the countryside or in the park, thanks to smart devices with integrated GPS to be applied to our best friend’s collar, it is possible to run freely together without fear of getting lost. Even the usual walk with Fido can turn, for both, into an opportunity to burn calories and let off steam. In the last two years we have helped hundreds of Italian centers to digitize themselves to offer this possibility to everyone ”, he adds. “For some, training in front of the PC, in the living room or in the park, is the best compromise to overcome any delay and make movement. “Many give up physical activity, because they are not comfortable with their body or do not like the comparison at the level of performance”, explains Stefano De Amici, Cpo and co-founder of Sportclubby. Whether taught by your trusted trainer, available for free on social media or accessible from home fitness platforms, online courses don’t just appeal to those who appreciate greater flexibility of place and time. Digital sport now has dozens of different options, available 24/7. Or, for bodyweight exercises, there are the BalaBangles, the wearable accessories that combine functionality and high performance with a sophisticated and contemporary aesthetic. Do not miss the new high-tech products such as the Vitruvian Trainer +, the Ironman upgrade of the classic gym bench and the SmartRope, the ultra-technological rope that automatically detects training data via the app. The first experience store is located in Milan Porta Nuova, but those who live in other areas can activate online rental on the webidoo.store platform and have fun with futuristic equipment. Webidoo Store, for example, allows you to touch products and try new training experiences, before deciding whether to buy them. In order not to lose the motivation (but not even the salary!), It is possible to test the most innovative and expensive tools with new, more accessible rental formulas. ![]() An example? BoxVR, with lessons conceived by the best fitness experts, allows you to “pull” and train the arms, with the addition of weights to the wrists, but also to move and lower on the legs to dodge blows and obstacles. Thus, while we burn calories, we also earn rewards and points for progress in the game, developing a positive ‘addiction’ to sport. Thanks to AR viewers we can live immersive, very dynamic and engaging experiences. Through virtual and augmented reality challenges, they allow you to exercise, monitor your performance and challenge other users. The last frontier of training are exergame. ![]()
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January 2023
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